Beer poster 1901
Full-length portrait of a laughing young lady with raised beer mug (in her right, her left hand behind back in waitress position). She wears a red dress with white blouse and a white apron and stands in a cornfield with poppies behind 2 beer barrels (one lying) and a scythe lying on the ground. In the background two factories with smoking chimneys.
Oil on canvas - 125 x 93 cm
Signature; ф Adams 1901 (J Q entwined)
Image source: Künstlerhausarchiv, box John Quincy Adams.
Private collection Austria.
This painting probably served as a model for an advertising poster. The period of creation (1901) and the subject (beer = malt) suggests a connection to Adams' new father-in-law Moritz Sobotka (marriage of J.Q. Adams to Steffie Sobotka on March 25, 1901). Moritz Sobotka was (with Jakob Hauser) the co-founder and owner of the Stadtlauer Malzfabrik in Vienna (founded in 1884, converted into a joint-stock company in 1938 in the course of Aryanization and still existing today under the name STAMAG), probably commissioned the work to support his son-in-law who was in his artistic infancy.
According to (plausible) oral tradition, Steffie Adams, née Sobotka, served as the model for this painting (see image comparison in the cross-references). The depiction of the factory plant in the left background of the painting is a faithful reproduction of the Stadlau malt factory around 1900 (see image comparison in the cross-references). The plant in the right background is a depiction of the factory in Moric (Bohemia).
Malzfabrik Stadlau 1899 painting by Giovanni Varrone
Image comparison Steffie Adams beer poster with her paintings and photos
APH, catalog raisonné JQA 1995, p. 43, cat.#12, fig.#6.
Client and his company. Private collection Austria.